Anna Dello Russo to design an over-the-top accessories collection for H&M

Anna Della Russo for H&M
Anne Della Russo Accessories
Anna Della Russo collection

I’m so exited with the news and hap­pily share it with you!

“H&M is proud to announce a spe­cial col­lab­o­ra­tion with fash­ion icon and leg­endary Fash­ion Direc­tor Anna Dello Russo. An idol of the blo­gos­phere whose flam­boy­ant out­fits are end­lessly doc­u­mented by style pho­tog­ra­phers and broad­casted glob­ally through the web, Anna Dello Russo proved her unique sense of style cre­at­ing a spe­cial col­lec­tion of acces­sories for H&M. Unabashedly glam­orous, pre­cious and play­ful, the range is an expres­sion of Dello Russo’s taste for orna­men­ta­tion. Avail­able from Octo­ber 4, 2012, at the peak of the global fash­ion weeks tour, in around 140 stores world­wide and online. The col­lec­tion fea­tures jew­elry, sun­glasses, shoes, bags and a trol­ley allow­ing H&M cus­tomers unique­ness at an afford­able price.

“I am excited by this col­lab­o­ra­tion: this is the first time H&M involves a Fash­ion Direc­tor in a spe­cial project. This is the sign of an impor­tant evo­lu­tion in fash­ion, and I am both thrilled and hum­bled to be the one cho­sen to lead it. I wanted to cre­ate pre­cious acces­sories that are impos­si­ble to find. As a styl­ist I know acces­soriza­tion is essen­tial: it is the per­sonal touch to any out­fit. With these pieces every­body can have fun, turn­ing an ordi­nary day into a fan­tas­tic fash­ion day”, says Anna Dello Russo.

“It’s been extremely excit­ing to involve Anna Dello Russo in this project, some­thing com­pletely dif­fer­ent from what we have done before. Anna has a fan­tas­tic eye and a strong taste, apart from being a ver­i­ta­ble fash­ion icon. She pro­duced an extrav­a­gant range of acces­sories that will get H&M cus­tomers and every­one in love with fash­ion excited. The col­lec­tion is a cel­e­bra­tion of excess, fan­tasy and dec­o­ra­tion” says Mar­gareta van den Bosch, Cre­ative Advi­sor at H&M.

Famously described by pho­tog­ra­pher Hel­mut New­ton as a “fash­ion maniac”, Anna Dello Russo is one of con­tem­po­rary fashion’s dri­ving forces. An unpar­al­leled eye, she has shaped the way we see fash­ion today through her ground­break­ing work at Vogue Italia, where she served as a Fash­ion Edi­tor for over twelve years work­ing with pho­tog­ra­phers such as Hel­mut New­ton, Michel Comte, Wal­ter Chin, and later as the Edi­tor in Chief of L’Uomo Vogue. Cur­rently hold­ing the role of Fash­ion Direc­tor at Large and cre­ative con­sul­tant at Vogue Japan, Dello Russo is a dar­ling of the fash­ion blog­gers, whom she likes to please with extrav­a­gant get-ups, and count­less changes of out­fits, dur­ing the world’s fash­ion weeks.”

What do you think? I bet it will be the great collection!

Source: H&M
Source: Anna Della Russo

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