H&M “Beach Sensation”: Isabeli Fontana
May 12, 2012

Isabeli is one of the most beautiful models, in my view. She is famous for her amazing body and charming eyes. Not surprisingly, that H&M offered her to promote its “Beach Sensation” collection. Bright colors, nicely featured tops, sunglasses and tunics, summer is going to be hot! Enjoy!
H&M Season of Sun 2012 Collection
May 11, 2012

Models Daphne Groeneveld and Paolo Anchisi promoted new H&M collection “Season of Sun 2012″. The photograph is Mikael Jansson. THe shoots are made in monochrome manner and I must say I like it! Usually H&M show very colorful and bright campaign photos, but not this time. Enjoy!
Celebrity’s style: Jessica Alba looks great in cropped jeans and moto vest
May 9, 2012


Wearing these pink jeans and sleeveless bier jacket, Jessica Alba was looking great, as usual. I actually can’t get enough watching her casual style. You can have some tips for your summer look and even create similar one. Get the look:
Black Motor Jacket: Topshop US and Topshop UK
Black Top: H&M US and H&M UK
Pink Cropped Jeans: dELiAs
Ballet Shoes: Asos US and Asos UK
Wayfarer Style Sunglasses: Forever21
Would you try this look?
Anna Dello Russo to design an over-the-top accessories collection for H&M
May 3, 2012



I’m so exited with the news and happily share it with you!
H&M “Fashion Against Aids” Campaign
April 30, 2012

I find it extremely important that H&M promotes this “Fashion Against Aids” campaign shoots. More people learn and speak out loudly about it, then more likely and efficiently we can treat this problem.
H&M Conscious Collection Pre-Summer 2012
April 13, 2012
Terry Richardson made great shoots (as usual ;) for H&M Conscious Collection. You can find here many beautiful girls and boys: Constance Jablonski, Edita Vilkeviciute, Karmen Pedaru, Toni Garrn, Mathias Lauridsen, RJ Rogenski. There are mostly lovely and sexy dresses. It makes this collection so desirable :) Can’t wait to try it on! Just Enjoy!

Marni collection for H&M
February 22, 2012

Marni launched collection for H&M. You can find it in store on March 8, 2012. Of course, there are many items of HM for men as well, so you can enjoy the shopping together! Here are some looks you might like.
H&M Divided Art Spring 2012
January 19, 2012

This spring H&M launches a very interesting collection. Four graphical designers created prints for t-shirts. Comic tanks by Johnny Ryan, ethnic graphics by Saskia Pomeroy, nature graphics by Alexis Anne Mackenzie and “still life” graphics by Fanny Gentle. You can by these pieces in February in H&M stores.
Versace for H&M: Cruise 2012 Lookbook
January 4, 2012

This is a Versace for H&M Cruise 2012 Lookbook. The shoots are very sensual and sexy. Abbey Lee Kershaw is amazingly beautiful here. And I like the mood of old Hollywood in the pictures. What do you think?
H&M Dragon Tattoo Collection: Lisbeth Salander style
December 17, 2011

I hope many of you guys have already enjoyed this promising moovie with Rooney Mara and Daniel Craig. Three world premieres in London, Stockholm and New York have took place. But we now can have some brutal pieces like leather jackets and trousers, sexy t-shirts, comfy shoes and I love that black zipper coat!
Espadrille Sandals: Lanvin vs Aldo
Celebrity’s style: Jessica Alba is walking in New-York
Denim shorts: Christopher Kane vs Topshop
H&M “Beach Sensation”: Isabeli Fontana
H&M Season of Sun 2012 Collection
Celebrity’s style: Jessica Alba looks great in cropped jeans and moto vest
Hannah Holman for Nasty Gal Accessories Lookbook